H&M Is Launching Its First-Ever Modest Fashion Line—And We Want it All
These spring and summer looks are absolutely gorgeous, and true to H&M's mission, they're incredibly affordable too.
With its fresh trendy pieces and functional basics, H&M is known for giving the people what they want. So it’s no surprise the retailer is tapping into the latest craze, modest fashion, to appeal to its diverse and style-conscious consumers.
The new spring/summer line, called H&M LTD, features a range of modern and elegant pieces—from shimmering caftans to silky kimonos and brocade dresses—designed to cater to religion-ethnic people, as well as those simply seeking more covered up looks. “With the inception of the H&M LTD Collection, we were very much driven by a love of color, embellishment, and self expression," Pernilla Wohlfahrt, H&M's head of design, said in a statement. "There's a confidence and positive feeling throughout the entire collection that women all over the world will really relate to."
The launch is currently only available online in the U.S., with the second part of the collection set to debut on May 24. Head to the website to see all the stunning looks, and check out some of our favorites below!
Complete with sheer fabric and delicate draping, this exquisite dress is perfect for your next romantic getaway.
To buy: $99; hm.com.
This breezy yet elegant number will easily take you from lounging at home to eating brunch out on the weekend—no outfit change required.
To buy: $129; hm.com.
With its rich red color and jacquard details, this vibrant dress is the ultimate party pick.
To buy: $70; hm.com.
We can't wait to get our hands on these silky cropped pants once they become available for purchase. Coming soon!