7 For All Mankind
When the company launched in 2000, it brought jeans with enhanced fit and high-quality fabrication to the forefront of fashion, prompting scores of other denim companies to do the same (and prompting customers to fork over prices in the hundreds).
Style and smarts. With a user-friendly shopping experience, classic-chic designs, and refreshingly low prices (by cutting out the middleman), Warby Parker, founded in 2010, has become a go-to for glasses and shades.
The debut of the iPhone in 2007 solved a lot of problems, but it also created one: You couldn’t text with gloves on. Companies like Echo came to the rescue with touch screen–friendly options. Echo’s come in 13 colors!
Rash guard with built-in SPF
Innovative fabric technology and one of the broadest selections of garments (including clothing, swimwear, and hats) mean Coolibar leads the charge in built-in sun protection of at least UPF 50. In sizes for the entire family.
In 2006 Tom’s began with the intention of donating a pair of shoes to someone in need for each pair bought. To date, it has donated more than 35 million pairs—and created a bona fide footwear trend in the process.
Sara Blakely cut the bottoms off her control-top panty hose in 2000, and the rest was history. Fifteen years and loads of imitations later, we still look to her designs for the ultimate in figure flattery.
This retail giant consistently turns out some of the best “fast fashion.” (That’s industry-speak for quick, inexpensive versions of the latest runway trends.) The launch of its website in 2011 made catwalk-worthy style even more accessible.