The affordable finds are all under $40.

By Liz Steelman
Updated January 16, 2018
Each product we feature has been independently selected and reviewed by our editorial team. If you make a purchase using the links included, we may earn commission.
This old-school cool beanie adds a hint of retro flair to your outerwear all while keeping you warm, to boot. To buy: $15;

It may already be January—but with below-zero temperatures in much of the United States, getting through the rest of winter seems like a herculean struggle. Thankfully, Target is right there when you need it, offering up a cozy collaboration to perk up the gray days: Askov Finlayson for Target.

The limited-edition collaboration comes in honor of the Super Bowl being played this year in Minneapolis, where both Target and Askov Finlayson, a popular local men’s clothing shop, are headquartered. Askov Finlayson sells hats, sweaters, accessories, and snow boots—everything you’d need to get through the chilly, snowy Midwestern winters.

Up until now, you’d have to trek your way to Minnesota (or, of course shop online) and offer up a hefty sum to get your hands on Askov Finlayson’s signature threads. But true to Target’s thrifty M.O., the collaboration makes acquiring an iconic Askov Finlayson North hat of your own an affordable indulgence.

The collaboration will be available in 38 stores across Minnesota, as well as online for those who don’t live up north. The collection features apparel and accessories for women, men, and kids of all ages, as well as home goods.

And if you’re looking to get your hands on an additional discount, you don’t need a special Askov Finlayson coupon code. Remember, Target Red card customers always get a five percent discount every time they shop! Don’t know which direction to start shopping? While most of the collection is sold out online, there are still quite a few cute digs that you can get. Here, some of our favorites.

Askov Finlayson Women’s Compass North T-Shirt

The right way to go for a casual outfit? The answer is always a cool graphic tee, especially one that features a compass (you know, the gadget that always tells you the right way to go!). We love this shirt’s bright red color that pairs as easily with jeans as it does with an office-friendly black skirt.

To buy: $18;

Askov Finlayson North Beanie

This old-school cool beanie adds a hint of retro flair to your outerwear all while keeping you warm, to boot.

To buy: $15;

Askov Finlayson Beverage Bottle

The season of hot beverages is upon us. Keep tea or coffee on hand for a quick warm-up with this 20-ounce, leak free bottle. Featuring a double-wall, it keeps hot beverages hot for up to 12 hours, and cold beverages cold for up to 24 hours.

To buy: $17;

Askov Finlayson Outdoor Throw Blanket

Unless you’re a burly outdoorsman, you’re probably not spending a lot of your leisure time lounging in the woods this time of year. But that doesn’t mean you can’t prepare for warmer—but still chilly—days ahead. Grab this outdoor blanket for a stylish and cozy cover you’ll jump at the chance to use. It rolls up and comes with a carrying strap, so you can easily carry it on your first camping trip of the year.

To buy: $30;

Askov Finlayson Geometric Tote Bag

Looking for a sturdy winter bag? This zippered canvas tote is a great answer. Its green geometric design gives a seasonally-appropriate pop of color and its brass accents add a touch of rustic chic.

To buy: $30;