The affordable finds are all under $40.

By Liz Steelman
January 16, 2018
Each product we feature has been independently selected and reviewed by our editorial team. If you make a purchase using the links included, we may earn commission.

It may already be January—but with below-zero temperatures in much of the United States, getting through the rest of winter seems like a herculean struggle. Thankfully, Target is right there when you need it, offering up a cozy collaboration to perk up the gray days: Askov Finlayson for Target.

The limited-edition collaboration comes in honor of the Super Bowl being played this year in Minneapolis, where both Target and Askov Finlayson, a popular local men’s clothing shop, are headquartered. Askov Finlayson sells hats, sweaters, accessories, and snow boots—everything you’d need to get through the chilly, snowy Midwestern winters.  

Up until now, you’d have to trek your way to Minnesota (or, of course shop online) and offer up a hefty sum to get your hands on Askov Finlayson’s signature threads. But true to Target’s thrifty M.O., the collaboration makes acquiring an iconic Askov Finlayson North hat of your own an affordable indulgence.

The collaboration will be available in 38 stores across Minnesota, as well as online for those who don’t live up north. The collection features apparel and accessories for women, men, and kids of all ages, as well as home goods.

And if you’re looking to get your hands on an additional discount, you don’t need a special Askov Finlayson coupon code. Remember, Target Red card customers always get a five percent discount every time they shop! Don’t know which direction to start shopping? While most of the collection is sold out online, there are still quite a few cute digs that you can get. Here, some of our favorites.  

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