Is This New Dry Shampoo the Best? Thousands of People Are Already on the Waitlist
Are Verb's new dry shampoos the antidote to your white-parted hair?
My hair is very flat, and I used to think I was doomed to endlessly yearn for the pin-straight, slicked down look of the early 2000s until the end of time. Then one day, my amazing colorist Steve styled my hair using just dry shampoo. I had body! I had texture! I had Brigitte Bardot fringe (I didn't, but this is my lifelong hair goal)!
From that day forward, I have relied on dry shampoo not just to make my locks a little less greasy but to lift my fine roots and give me more of that second-day hair look I never attain naturally because my hair goes from soft wisps to greasy slick in the blink of an eye.
I'm not the only full-blown believer in the powers of dry shampoo. Brands have their own subsets of dedicated disciples, loyally hanging on to every puff of the various powders or sprays. But, admittedly, it can be hard to strike the right balance between enhancing hair texture and glazing hair with a white top coat.
Some brands like Bumble & Bumble ($36; Sephora) and drug-store favorite Batiste ($7; Target) have started offering colored aerosol dry shampoos that aim to remedy the white residue problem, but there might be a newer version that's even better.
Haircare brand Verb took the consumer concern in stride and created a new dry shampoo in two shades: light and dark. The Austin-based brand makes products that are entirely gluten, sulfate and paraben free, and single products are always priced at $16 each.
As a testament of their rabid fandom, Verb accumulated 4,000 names on its waitlist before the dry shampoos were even released, according to a company representative.
Prior to launch on May 1 last year, the brand had been giving away five bottles of the dry shampoo each day and started a waitlist because those on it were privy to an earlier release time than the general public. And that waitlist blew up.