The Makeup Primer That Sells Every Six Seconds
Drugstores have some of the best primers for under makeup, and this one sells every six seconds.
Makeup primer is a thankless job at best. If primer is doing its job well, no one will be able to tell you're wearing it and your makeup will look good and fresh all day. Primer at its worst disrupts the look you're going for by changing the textures of your other makeup, leaving unblended patches, smudged makeup out of place, or grainy residue on your face.
That's why finding a good primer is important–the wrong one is obvious, but the right one seamlessly and naturally enhances the appearance of your skin. According to representatives at e.l.f. Cosmetics–a favorite brand of many drugstore-makeup-aisle perusers–the beauty brand sells a primer every six seconds. E.l.f. Cosmetics has a lot of options when it comes to primers, with its nuanced products ranging from $2-$12 dollars.
The Lock On Foundation Glue ($8; elfcosmetics.com), for example, is a stickier texture that "melts" into your skin to "glue" your makeup in place, while the Blemish Control Face Primer ($6; elfcosmetics.com) is made with salicylic acid, vitamin E, and tea tree to help fight acne while you wear it. These two are kind of on opposite ends of the primer spectrum, and e.l.f Cosmetics has a gradient of primers to get you from one end to the other.
There are primers that hydrate and tone, and primers that come as creams, sheet masks ($2; elfcosmetics.com), mattifying balms ($2; elfcosmetics.com), and mists ($8; elfcosmetics.com). The brand's collection makes it easy to customize your makeup routine to match your skin's needs and to get your desired benefit from makeup primer. See e.l.f. Cosmetics' full primer line here–if it took you a minute to read this, 10 primers were just purchased.