Prepare for a bra purge. 

By Anneke Knot
August 20, 2018
Lively

I can still remember when my mother told me that it was time for me to start wearing a bra. I was in 5th grade, I didn't brush my hair, and I definitely had zero interest in wearing bras.

I told her that bras weren't for me and that was that. 

Unfortunately for my 10-year-old self, my mother is not the type of woman to take orders from the likes of me.

Long story short: Bras won out in the end. 

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With their victory came years of discomfort. Regardless of style or fit, the bras I tried always turned out to be too tight, be too loose, have too much material, or have FAR too little material. After years of discomfort, I resigned myself to thinking that this was the way the world worked. The sky is blue, New York City rent is too high, and bras are the worst. 

That is, until I tried LIVELY

A former Victoria's Secret employee, Michelle Cordeiro Grant was frustrated with the lingerie industry and wanted to disrupt it. She believed in starting a brand that focuses on giving women confidence rather than taking it away. Thus, LIVELY was born. 

Say goodbye to a world of pointy wires and impossible sizing and say hello comfort, support, and practicality. 

LIVELY bras work with your body to give you the best fit rather than forcing your body into places it doesn't want to go. The bras are made from super soft material, so you will never have to worry about digging or tugging. My favorite is the All Day Mesh Trim Bralette ($35; wearlively.com). Despite being a bralette, it still offers plenty of support without harsh wires. 

After switching over to LIVELY, I have never looked back. I finally cleaned house on my bra drawer and replaced them with options I actually enjoy wearing. From the Seamless Deep V Bralette ($35; wearlively.com) to the All-Day No Wire Push-Up ($35; wearlively.com), Lively offers styles anyone can appreciate, and at $35, the price tag can't be beat. 

Made with the ultra-comfy material LIVELY is known for, these bras are so cozy you could wear them to sleep.