From makeup to hair care, here are some awesome companies to check out. 

By Katie Holdefehr
March 16, 2018

The beauty industry isn't known for being the most inclusive, but recently, more and more brands created for women of color have been launching, and well-established companies are also deciding to expand their offerings. When Rihanna launched her Fenty Beauty line in September (with an impressive 40 foundation shades), and then swiftly raked in $72 million within the very first month, larger companies that had been offering a way less diverse selection for years suddenly started to take notice. Celeb factor aside, there was clearly a gap in the market that the mainstream beauty industry wasn't filling. But rather than wait for big companies, many entrepreneurs had already launched their own beauty brands, creating the products they wished they saw on the shelves at the drugstore and developing huge ranges of makeup shades rather than accepting the few options offered. Here, five companies created by and for women of color you'll definitely want to check out. 

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