Did we mention that all of the swimsuits are currently on sale?
When shooting the summer 2018 collection for Swimsuits for All in Miami, the paparazzi started following model Ashley Graham and crew, and began snapping photos of their own. After the shoot, the paparazzi images came out, and it completely changed the course of the campaign, Graham explained to InStyle. "Looking at their photos sparked an idea, "Why not use their photos as the campaign images? These raw and unedited images would remind women that they are 'flawless' in their own right and that they already have the perfect beach body!" the model told InStyle.
And that's just what Swimsuits for All did. Rather than use the images shot by the photographer on set and carefully edited afterwards, the company went with the unretouched paparazzi pics for the ad campaign. The result is a campaign that's authentic and beautiful.
"Of course it's daunting knowing the paparazzi may have captured an unflattering photo, but I remind myself that being authentic is beautiful, and I have nothing to hide when it comes to my body because I know it's changing people's lives," said Graham.
And as for the bathing suits? They are just as gorgeous as the ad campaign they're featured in. You'll find fun patterned one-pieces, sporty two-pieces, and tons of sexy cutouts and strappy details. Plus, everything on the site is currently 35 percent off, making it the best time to snag a new suit. Shop the complete collection here, and you'll be ready for whatever summer plans are on your calendar.