Ashley Graham is Revlon’s newest brand ambassador, making her the first plus-size model to score a major beauty contract.
Size diversity has been a big movement taking the fashion world by storm, and now it is making it’s way over to the beauty space.
It was announced this week that Ashley Graham has agreed to become a brand ambassador for Revlon, making her the first plus-size model to sign a major beauty contract. As part of the brand’s “Live Boldly” campaign, Graham will be promoting diversity in the beauty industry, along with other models, including Adwoa Aboah, Imaan Hammam, and Raquel Zimmerman. This career move is very fitting for Graham, who has used her platform as a successful model to become a vocal champion for size diversity.
“Historically, curvy girls are not given beauty contacts,” Graham told Women’s Wear Daily. “It’s kind of groundbreaking, because in my generation of models, this hasn’t happened yet. This is one of those moments where I’m over the moon, I cried a little.”
Why is it that the beauty industry is so late to the size diversity movement? According to Graham, it seemed like beauty companies were hesitant to get the ball rolling when they didn’t know if “this bold curvy thing” was a passing trend or not.
"You’ve been slowly seeing [curvy] models pop up in makeup campaigns, but you haven’t heard of any actually signing contracts, and I think it’s because [companies] just want to get their feet wet. It’s like, ‘Hmmm, let’s try this bold curvy thing now and see if it’s real or see if it’s a trend,’” Graham told Women's Wear Daily. “The average American woman is a size 14 and if you ask me, lipstick does not have a size.”
There is no word yet on what types of beauty products we can expect from the new campaign, but we can bet that if Graham has anything to do with it, there will be at least a powerful and bold red lip that anyone of any size can rock.