Wendy Rose Gould

Wendy Rose Gould
Title: Contributing Lifestyle Reporter
Education: Franklin College of Indiana Pulliam School of Journalism
Location: Phoenix, AZ
Expertise: Skincare, Hair care, Mental health, Wellness, Travel, Home

Wendy Rose Gould is a freelance lifestyle reporter based in Phoenix, Arizona. She covers beauty, health, wellness, and travel for outlets such as NBC, The Zoe Report, Bustle, Glam, TripSavvy, Business Insider, and others. Whether on the ground at NYFW talking trends with industry experts, rubbing elbows with celebrities on the red carpet, or venturing to a new corner of the world, she’s always eager to report on the latest and greatest.


  • 10+ years of experience as a freelance lifestyle reporter
  • Trained in SEO with over 5 years of experience in optimized content strategy


Wendy has always known she wanted to be a writer and has never deviated from that path. It all began with a pink journal she wrote in daily throughout grade school, and morphed into serving as the editor of her high school newspaper and then editor of her collegiate magazine.

Not only did Wendy complete multiple media internships in college while working toward her journalism degree, but she dabbled lightly in freelance writing. Upon graduation, she obtained a reporting job at an Indianapolis newspaper. Thirsty for travel—and not keen on writing about local pageants and petty crime—she ultimately decided to move to South Korea to teach English as a Second Language (ESL) where she simultaneously pursued freelance writing.

For over a decade, Wendy has thrived as a freelance reporter for household media outlets, including Real Simple, NBC, BravoTV, Allure Magazine, Today, Business Insider, The Zoe Report, TripSavvy, Bustle, and others. She covers most topics that falls under the wellness umbrella, including beauty and skincare, hair care, mental and physical wellness, travel, home, and pets.

Over the years, Wendy has built rapport with experts in the field, including dermatologists and estheticians, celebrity makeup artists and hair stylists, travel authorities, wellness gurus, veterinarians, interior designers, and more.

In addition to traditional journalism, Wendy has been tapped by leading lifestyle brands to help with SEO strategy, content creation, and reporting. These brands include Nordstrom, L'Oreal, Shiseido, Chewy, Supergoop, Soko Glam, and others.


Wendy received her bachelor's degree in Journalism from Franklin College of Indiana's Pulliam School of Journalism, graduating magna cum laude. She also obtained a bachelor's degree in Philosophy and earned membership into the International Honor Society for Philosophers (Phi Sigma Tau).

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