Lisa Arbetter

Lisa Arbetter

Lisa Arbetter is a journalist, editor and content executive who specializes in finding the emotional heart of a story. She's been a senior leader at major magazine brands including InStyle and People and currently serves as the Head of Brand Content for Woebot Health. Highlights: * Led reinvention of People StyleWatch magazine for a millennial audience * Launched TheOutfit.com, a website dedicated to inclusivity in fashion * Developed a journalism internship program in partnership with Syracuse University with the goal of creating more diverse newsrooms * Helped lead InStyle magazine to #1 in newsstand sales and ad pages * Authored the first and best-selling book in the InStyle book series, Secrets of Style: InStyle's Guide to Dressing Your Best Everyday * Led creation of InStyle's capsule collection with 9W, featuring footwear, handbags, and jewelry as well as a 12-page editorial booklet. 9W's largest collaboration ever.

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