“Membership has its privileges” might be an old American Express tagline, but Amazon has given the concept new life in the 21st century by offering its shoppers a wide range of perks. For instance, some of Amazon’s most aggressive discounts come via its Lightning Deals, and beginning last holiday season, Prime members got early access to some of these sales.
MyHabit, an Amazon-owned website that offers up to 60% off designer brand clothing and home goods, runs daily events that start at 9 a.m. Pacific, but Prime subscribers get access a half-hour before the online crowds. And in the future, Prime subscribers will get exclusive access to Amazon Elements, a line of staples made by the company with input from its customer reviews. And you better believe these goods will be great; Amazon already removed the Elements diapers because they weren’t working out for parents and babies. That leaves only baby wipes in the line for now, but they beat Costco’s Kirkland brand wipes in a price-per-sheet showdown. But expect more products to come in the future — another reason to renew, I suppose.