The Best Time of Year to Buy Essentials
May: The Best Time to Buy Athletic Apparel and Shoes
Why: As people emerge from their winter cocoons, retailers start offering discounts that will lure customers outdoors and shed
their last-season inventories before the end of the summer, says Butler. If you can't find what you're looking for in May,
shop when the seasons change or after a natural disaster. Oddly enough, these events cause retailers to extend sales or reduce
discounted items even further. The reason? Some people will wear out their shoes during storm cleanup, and those who are unaffected
invest in more durable pairs in the event that destructive weather hits in their ZIP code.
Your savings: From 30 to 60 percent.
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