Don't look straight into the lens. "Focus your eyes just above the lens instead of staring directly into the camera," says Patrick McMullen, a celebrity photographer and author of InTents (PowerHouse Books, $75, amazon.com). "I usually look past the lens, over the photographer's shoulder," says Miss Louisiana 2004 and first runner-up, Miss America 2005, Jennifer Dupont. "And show some personality. Sometimes all it takes is the slight raise of an eyebrow."