4. Throw a Curveball in Conversation
This is my go-to technique when I’m faced with a person who isn’t receptive to what I’m saying. Recently one of my clients was in a terrible mood, so rather than press my point, I took a 10-minute break to show her pictures of a friend’s home that I knew she would love. She instantly relaxed, and her mood shifted. Soon enough, she was speaking enthusiastically about the opportunity I was pitching. Going on a tangent—as long as it’s one you know the other person will be interested in—really works.
Alison Brod is the founder and president of Alison Brod Public Relations, based in New York City.