How to Negotiate Anything
Consider this: Whenever you’re buying from the owner―or someone with direct access to the owner―discounts are easier to get than in chain stores. “The boss has the power to make decisions, he knows his bottom line, and he knows the value of making a sale and establishing good rapport with a customer,” says Fram.
Try this: Explain to the store’s owner that you’re a local customer (if you are) and that you like shopping at independent retailers and coming back to a merchant you know. Mention what the big-box stores are charging for the same item and ask the independent retailer if he will match the price―or at least come close. If the owner can’t budge on price, ask for free delivery for bigger items.