The camera’s flash can make objects recede visually, which leaves your features looking flat, says Carmindy. “That’s why you want to highlight the planes of your face only with a touch of shimmer, which will cause the light to bounce off in a way that creates depth,” she says. The three places to target: below your brows, along the tops of your cheekbones, and right above your Cupid’s bow. (Keep it light or you’ll risk the aforementioned greasy look.) Use a cream or a fine, shimmery powder and blend well.
Lighten your lips. Avoid taupe and brown lipsticks, which can look like, well, the kiss of death in photos. Instead, opt for a warm pinky rose or peach. Matte or slightly shimmery is best. A super-glossy finish can make lips look drippy or waxy, says Schick.
Pump up the volume. When it comes to photo-friendly hair, “a softer, natural style is more flattering than a set, hard one,” says Mark Garrison, the owner of the Mark Garrison Salon, in New York City. And keep at least some of your hair off your face. “Just tucking it behind your ears can help make your cheekbones look more lifted,” says Ted Gibson, the owner of the Ted Gibson salons, in New York and Florida. If you’re wearing your hair up, stay away from severely pulled-back styles or anything too coiffed; go for a low ponytail or a loose bun.
Tame flyaways. Natural light or a flash can pick up flyaways, which “are distracting in a photo,” says Garrison. To tame them, spritz a lightweight hair spray on your palms, then smooth your hair from roots to ends. If your hair is curly or coarse, use something a bit heavier, like a wax or a pomade.