Our Editorial Approach

RealSimple.com story ideas come from the real problems our users face every day. Editors identify these problems by mining their own experiences and frustrations, and by paying attention to (and sometimes decoding) new products and services that interest our readers. Additionally, we identify problem areas through problem-detecting studies and by researching search terms. Most important, we look to our audience to determine where they need help in their homes and their lives—and in return, offer them practical, everyday solutions that are smart, beautiful, and inspiring.