Who Is She?

The woman has more discretionary income to invest to solve her practical concerns and her aspirations for a fulfilled life.  With her busy lifestyle and high standards, she is substantially more likely to look to us for solutions – and act when she finds them.

She is the ideal target:

Source: RS Visitor Profile Study, September 2010, Nielsen @Plan Rel 2 2011, RS Consumer Study Feb 2011.
Competitive sites include: Glam, iVillage, Shine, CafeMom, SheKnows, AllRecipes, Food Network, HGTV, Martha  & Oprah.