Who Is She?

The RealSimple.com woman has more discretionary income to invest to solve her practical concerns and her aspirations for a fulfilled life.  With her busy lifestyle and high standards, she is substantially more likely to look to us for solutions – and act when she finds them.

• 89% of Real Simple consumers are willing to pay more for a better quality product
• RS consumers are 2x likelier to buy a product seen in advertising or editorial

She is the ideal target:

• 77% Women
• 59% A25-54
• 34% Moms
• $71K Median HHI
• 85% College educated
• 71% Homeowners
• 57% Enjoy entertaining at home
• 75% Make the grocery decisions
• 57% Cook 5+ times a week
• Our consumers are 2x likelier to have:
  - Bought a product seen in advertising or editorial
  - Shopped for cosmetics or beauty aids in the last month
  - Purchased clothes, shoes or accessories online last month
  - Bought Home Appliances & Housewares online in the last month

Source: RS Visitor Profile Study, September 2010, Nielsen @Plan Rel 2 2011, RS Consumer Study Feb 2011.
Competitive sites include: Glam, iVillage, Shine, CafeMom, SheKnows, AllRecipes, Food Network, HGTV, Martha  & Oprah.