Debra McClinton
Engraving: The requisite “bruising” that surrounds each word separates
engraving from other printing styles. Expensive and time-consuming, it’s the king of printing techniques.
Regular Flat Printing: Smooth to the touch, inexpensive, and fast, it’s also called offset
printing.
Thermography: This printing process gives letters a raised look similar to engraving, but for
a lot less money.
Letterpress: In this handcrafted method, ink is literally pushed into the paper. Currently
trendy, letterpress has slightly rustic look, which gives it a homey feel.