Mark Lund

Somewhere between the fall of shoulder pads and the rise of low-cut jeans, you may have lost your flair. If so, shop for a style before shopping for clothes. "Go through magazines and tear out pictures of women whose looks you admire," says Laura Nannix, director of studio services for Barneys New York. Once among the racks, begin with the item you'll wear most. For example, for a polished look, "start with fantastic fitted trousers in black or navy," Nannix says. If you're feeling drab, try a brightly colored blazer. And don't be shy about using a department store's personal shopper, whose services are usually free. Coats and handbags can have a big impact, says Jeanne Yang, a fashion stylist in New York City and Los Angeles. "They're the first reflection of your personality that many people see," she says. As for your face, clip photos of women whose hair and makeup you like, then bring them to a salon. Even if a cut is wrong for your features, your stylist will see what you're aiming for.