Winner: Jergens Natural Glow Facedaily Moisturizer

Testers loved the “pleasant smell” of this tanner, which gave natural color after a few days. With three shades to choose from (fair, medium, and medium/tan), you can pick the one that’s best for your skin tone.
To Buy: $7 at drugstores.

Runner-Up: Neutrogena Build-A-Tan Gradual Sunless Tanning Face SPF 15

This produced an even, warm brown, and it has SPF 15 to boot. The skin-softening formula moisturizes (so it’s too emollient for oily skin), but it works well under makeup.
To Buy: $10 at drugstores.