Softest: Kleenex Viva
About $1.40 a roll (or $1 a roll for warehouse-club
12- or 24-packs), 55 sheets a roll.
Pros:
Not surprisingly, the tissue giant makes paper towels soft enough
for runny noses.
The softness belies their strength Viva towels were close
runners-up in the grape test. Each towel held 106 grapes.
Cons:
The soft and fuzzy sheets leave behind lint when used to clean
glass and mirrors.
With only 55 sheets, a roll doesn't last very long.