DURABLE: For items that must withstand the elements or just lots of hands-on use, a deface-proof label (one that won't wear off or tear off) is essential. One solution is Maverick's Golf ID Labels, made of black vinyl with gold printing ($10 for 16, www.mavericklabel.com). They include your name and phone number and are water-proof and abuse-proof. The company also makes a set of reflective vinyl labels meant for sports gear (available at www.cloz.com).