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What Your Personal Information Is Worth

What Your Personal Information Is Worth
Monica Buck
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Data brokers are businesses that compile and sell personal information to marketers, creditors, employers, private investigators, and virtually any other party that can prove it has a professional interest. What the brokers charge for personal data varies. But here are some examples of what different pieces of information can fetch when served up a la carte by major commercial data vendors.

  • Date of birth: $2.
  • Address: 50 cents.
  • Social Security number: $8.
  • ZIP code: 50 cents.
  • Marital status: $7.95.
  • Employment information: $13.
  • Education history: $12.
  • Published phone number: 25 cents.
  • Unpublished phone number: $17.50.
  • Cell-phone number: $10.
  • Driver’s-license information: $3.


  • Figures courtesy of Preemptive Media. For more information, go to www.preemptivemedia.net.
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