2005 Circle K Ranch Three Thieves Pinot Noir, $12
The label: Wanting to give the wine industry "a good kick in the teeth," owner Charles Bieler and his partners sell their wine (shown, left) in the most unpretentious bottle possible: a screw-cap jug adorned with gunslingers on horseback, blasting away at tradition.
The taste: Light bodied, with touches of berries and spices.
Drink it with: Duck, turkey, pork, or hearty fish, such as tuna and salmon.
2007 Toad Hollow Eye of the Toad Dry Pinot Noir Rosé, $11
The label: Inspired by the beloved story The Wind in the Willows, the owners of Toad Hollow Vineyards gave themselves nicknames―Dr. Toad and the Dancing Badger―and put their namesakes on the label (shown, top right).
The taste: Dry, elegant, and loaded with the flavor of strawberries.
Drink it with: Light dishes, such as grilled shrimp and vegetable salad.
2006 The Magnificent Wine Co. House Wine, $12
The label: The cheeky "homemade" design (shown, bottom right) is a flip expression of the belief of winemaker Charles Smith that people should concentrate more on what goes in a bottle than what goes on it.
The taste: An easy-drinking, medium-bodied red with hints of cherry, plum, and currant.
Drink it with: Substantial meat dishes, such as spice-rubbed flank steak.