The Real Story Behind the Pillow the Whole Internet Is Obsessed With

We interviewed the designer behind the viral sensation.

mermaid-pillows
Photo by avivastanoff.com

In case you haven’t heard, there’s a $150 sequined pillow that is taking over the Internet. Yes, a throw pillow. Dallas TV reporter, Steve Noviello, was shopping at the Nebraska Furniture Mart in Texas when he came across the Mermaid pillows that change color and design by sweeping your hand over the sequins. He filmed himself and his friend making different designs, which he live-streamed on Facebook. The five-minute video is so mesmerizing that it’s been viewed more than 31 million times in just days and has racked up 60,000-plus comments, with people wanting to know how they could get their hands on one of them.

The Mermaid pillows were created by San Diego-based designer Aviva Stanoff, who came up with the design four years ago. “After being in New York City working as a designer for 15 years, I moved my company and family to Southern California,” she says. “I was immediately seduced by the endless summer lifestyle and kicked off my new life with a collection of designs celebrating Southern California. The inspiration was surfers, the coast, and mermaids. The sequin Mermaid pillow was the anchor in this collection.” Stanoff found the unique sequin fabric when she was in New York and wanted to bring the “interactive” textile into the home.

Of the viral craze surrounding a pillow she designed four years ago, Stanoff says, “I was honored and surprised because my entire career has been about bringing things to my customers that are delightful, engaging, and bring good energy into their homes. I think they’re drawn to my pillow because it’s a perfect combination of fun, gorgeous, and function. It’s irresistible—and that is exactly what we love to celebrate in my line of home accessories.”

Stanoff says she hopes to continue offering decorative items that both elevate spaces and bring people together—that includes a collection of “magical” pillows made from textiles pressed with minerals and crystals that are thought to have “good energy.” “We’ll be expanding the brand quite a bit over the coming year with a number of new categories, so this is a really fun way to kick off the year,” she says.

You can buy the pillows on her online boutique, where you’ll have your pick of 13 versions.

Watch the video that started it all below: