After 60 years of non-stop work, the iconic Mr. Clean has opted to take a much-deserved vacation. But before he could go, he and the Mr. Clean crew had to find a suitable replacement. After a rigorous three-month long search, the next Mr. Clean was found in Georgia native Mike Jackson. By day, Jackson works in sports marketing and in his spare time, he enjoys working out (a classic Mr. Clean activity), travelling around the US (he’s been to 48 states), and reading. Thanks to his already shaved head, sparkling smile, and the addition of a gold hoop earring, Jackson easily snagged the part. “While it’s impossible to replace the iconic Mr., I’m excited for the opportunity to help people tackle the most seemingly impossible messes while he’s away,” he said in a press release.
Contestants were invited to audition live or by sending in a YouTube video to convince the brand why he or she should be the clean-cut cleaning guru’s stand-in. Along with the honor of filling the mascot’s spotless shoes, Jackson won $20,000 and a (practically) lifetime supply of Magic Erasers. And to sweeten the deal, he is even featured in a digital 2017 calendar posing in his new role. The calendar, of course, includes a cleaning tip for each of the twelve months.
Catch Jackson—ahem—Mr. Clean as he and Denver Broncos linebacker DeMarcus Ware promote the brand's Super Bowl commercial debut in Houston on Sunday. And see all of the creative submissions for The Next Mr. Clean Challenge using #TheNextMrClean.