The Best Gift Cards This Year

Your shopping just got even easier. 

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Photo by Jonny Valiant

There’s no need to feel guilty about picking up a gift card for that tough-to-shop-for tween niece or the boss who already seems to have it all. In 2015, gift cards were the most popular gift for the ninth consecutive year, according to a recent study.



Despite that, the WalletHub study reveals that over 1 billion dollars in gift cards went unspent last year. Ensure that the gift cards you give are not only appreciated, but also get spent this year by choosing the right ones.

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Choosing a retailer that carries items you know your brother or sister already loves is only part of the puzzle. You’ll also want to consider buying a gift card from this list of the best ones (in both appeal and overall value) available right now.

To identify the year’s best gift cards, WalletHub compared cards affiliated with the 100 largest retailers in the U.S. Each gift card was scored across five categories—card popularity, average discount, average resale value, retailer appeal, and shipping fees—on a 100-point scale, with 100 being the best possible score.

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Here, a look at which ones are projected to be the most popular among consumers this holiday season:

  1. Amazon
  2. Visa
  3. iTunes
  4. American Express
  5. Walmart
  6. Target
  7. Starbucks
  8. Google Play
  9. Netflix
  10. eBay
  11. Disney
  12. Sephora
  13. Costco
  14. Victoria's Secret
  15. Best Buy

To make sure your present feels extra-special (even if it’s a piece of plastic!), consider these clever ways to package a gift card.