Choosing Wine

Pick the right bottle like an expert―even if you’re faking it.

 

In the Wine Store

It’s always a good idea to find a knowledgeable sales clerk, who will be all too happy to make recommendations within your price range. Narrow down your options even further by following these guidelines.

 

• Trial and error works. All varieties taste like wine, but each is distinct. Sample a few different inexpensive bottles of each of the Basic Wine Varieties in order to zero in on the grapes you like.
• Pick a brand you’ve heard of. Best-sellers in the wine world (like Robert Mondavi, Kendall-Jackson, and Beringer) are popular for a reason: They consistently offer good value for the money.
• Don’t pick based on price. Don’t assume that a $20 bottle is twice as good as a $10 one. As with other expensive foods and drinks (like caviar and exotic cheeses), high-priced wines may take you into acquired-taste territory. For something that will be universally appealing, stick with lower-priced bottles.

For recommendations, along with expert advice on how to remember different wines, check out How Memorable Are Graphic Wine Labels?