Why―and How―to Shop at a Farmers’ Market
Four reasons to buy regional food. Plus, tips and hints for shopping a farmers’ market.
2. The food is fresher. Many fruits and vegetables at the supermarket are picked before they’re fully ripe so they can survive the journey from the farm to your table―which can take as long as two weeks. Local farmers, on the other hand, can wait to pick produce at its peak, so you get the maximum taste, nutritional value, and freshness.
3. You help the environment. Buying at the farmers’ market reduces grocery-store-packaging waste and the energy used for lengthy refrigerated storage.
4. You support local farmers. Only about 25 to 30 cents of every dollar that you pay for fresh produce at a market goes to the grower. By buying direct, you help farmers get a fair price, which in turn, helps them stay in business. What’s more, you’re keeping your food dollars in your local economy.