Impulse Buys (Candy, Magazines, Etc.)
Location: By the registers and exit
Why they’re here: To turn waiting time into buying time. This is the most profitable area of the store, Underhill says.
Shopping tip: “Express” doesn’t always mean faster. Studies have shown that the wait in the “express” lane is almost identical to the regular checkout wait, says Craig Childress, CEO of Envirosell—three minutes and 11 seconds, on average. So go with what seems to be the shortest line, express or not.