Location: Just inside the entrance
Why they’re here: “Flowers can enhance the image of a store,” explains Wendy Liebmann, founder and president of WSL Strategic Retail. “Consumers walk in to something that is pretty, smells great, and builds the notion of ‘fresh.’”
Shopping tip: Buy supermarket flowers for convenience, not value. The prices may be low, but the flowers are seldom as fresh as those from local florists.