The Secrets Behind Your Grocery Store's Layout
Location: Just inside the entrance
Why they’re here: “Flowers can enhance the image of a store,” explains Wendy Liebmann, founder and president of WSL Strategic Retail. “Consumers walk in to something that is pretty, smells great, and builds the notion of ‘fresh.’”
Shopping tip: Buy supermarket flowers for convenience, not value. The prices may be low, but the flowers are seldom as fresh as those from local florists.
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If your dark circles aren’t quite this adorable, you don’t have to grin and bear it. Try these (en)lightening strategies to minimize them.