How to prevent: Prolonged exposure to harsh winds can leave skin raw and chapped. Before heading out, layer on a rich salve, such as L'Occitane Shea Organic Shea Butter ($12, loccitane.com), to create a thin barrier between your skin and the wind. Then coat skin with an SPF 30 sunblock. For added insurance, wear a hat or a scarf that covers your neck and nose.
How to treat: Smooth and hydrate wind-ravaged skin with a nourishing cleanser, such as Albolene Moisturizing Cleanser ($13, walgreens.com). Wash with warm―not hot―water and follow with a moisturizer. Sooth sore, irritated patches with a 1 percent hydrocortisone cream. Try Aveeno Maximum Strength 1% Hydrocortisone Anti-Itch Cream ($7, drugstore.com).
When to see a professional: If itching and soreness persist for more than three or four days, ask a dermatologist for a stronger prescription cream, which should accelerate the healing process.