Splurge or Save? The Smartest Beauty Buys
Shampoos are designed to cleanse the hair, and any fancy ingredients will probably go down the drain with the suds. If you have normal, non-chemically treated hair, most drugstore shampoos will do the trick. If you love the feel or the scent of an expensive shampoo but worry about the cost, rotate in a less expensive brand every other day or once a week, depending on how often you wash your hair. Recommended product: Garnier Fructis Fortifying Shampoo ($4 at drugstores and amazon.com) is touted by hairstylists as a great inexpensive shampoo.
If you have spent a small fortune coloring or highlighting your hair, you might want to go with the product that your hairstylist recommends to best preserve your color.