Just as bright paint looks best on primed walls, shock-value lipstick is enhanced by a soft, smooth pout. The pros share their lip service.
Treat your mouth as you would the rest of your face: Moisturize and protect it. Choose a balm with an SPF of at least 15, and reapply often. “We lick our lips constantly, and that can strip moisture just like frequent hand washing can,” says Elizabeth K. Hale, a dermatologist in New York City. If your lips are chronically red and dry, try applying a moisturizing lip treatment, such as Neosporin Lip Health Overnight Renewal Therapy ($5, drugstore.com), after your nightly cleansing. And exfoliate with a gentle scrub, such as Fresh Sugar Lip Polish ($22.50, fresh.com)—but only three times a week. Any more and you could irritate this fragile skin.
Shown on model: Stila Color Balm Lipstick in Gemma.
To buy: $22, stilacosmetics.com.
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