(Don’t) Let It Bleed
Strong lipstick color can feather into the tiny lines around your mouth. To keep it in place:
1. Before applying color, prep your mouth with a lip primer (like NYX Lip Primer, $7, ulta.com) or foundation to give it something to adhere to.
2. You don’t need to hunt down a matching lip liner. (“Skipping it makes the look a bit more modern,” says Paul Innis, who did the makeup you see here.) Instead, use a matching skin-tone liner to prevent bleeding, tracing just outside the perimeter of your mouth (no need to fill in).
3. Apply the lipstick, blot with a tissue, reapply, then blot again. For extra staying power, tap on a translucent loose powder in between coats of lipstick.
Shown on model: Bobbi Brown Creamy Matte Lip Color in Pink Lily.
To buy: $27, bobbibrown.com.