What you need: Eye cream + cream concealer.
What to do: Tap on an eye cream to hydrate the area and make the skin appear plumper before applying foundation or tinted moisturizer, says Paula Dorf, the creator of Paula Dorf Cosmetics. Next, smooth a concealer a shade darker than what you would normally use onto just the circles. “Your face has peaks and valleys that cast shadows, so if you overly lighten the area, it won’t look natural,” says Sandrine Van Slee, a New York City makeup artist. (Do not top with powder, which can cling to lines, exacerbating their appearance.)
RS picks: Kate Somerville CytoCell Dark Circle Corrective Eye Cream, $75, katesomerville.com. BareMinerals Stroke of Light Eye Brightener, $22, bareescentuals.com.