How to Apply Makeup Well
Use the Puffer Fish
“Fill your cheeks with as much air as you can,” says Potter. This will smooth out your wrinkles so the makeup doesn’t accumulate in them and exaggerate lines. When you relax your face, blend any excess product with a powder brush or puff.
To Apply Eye Shadow
Use the Snob
Look forward into the mirror and tilt your head back a bit so you can see your entire lid. This helps you apply color from the very base of the lashes to just above the crease. If your lids are crepey, raise your brow to stretch the skin so that the color doesn’t “skip” as you put it on.