To Apply Lipstick
Use the Kiss
Either relax your lips altogether or pucker slightly as you apply color. “Just don’t give a big grin,” says Perdis. “If you do, you’ll flatten your mouth’s natural contours, so the end result won’t be precise.” When you’re blending with a lip brush, say “oh” and take the brush all the way into the corners of your mouth.
To Apply Lip Gloss
Use the Shhh
To create the most intense look, use your finger to dab your favorite shade of gloss on just the center of your lips rather than across your whole mouth (which diffuses the color). Then press your lips together gently to distribute the gloss.