The 6 Best Mascaras of All Time

It helps you look awake (even when you’re not), and makes you feel instantly prettier. Whether your lashes are stumpy, straight, or super light, there’s a magic wand to help you achieve your dream fringe.

A Newbie's Guide to Eyelash Extensions

They're so good, you might give up mascara forever.

What You Don't Know About Mascara

The surprising history behind one of your favorite beauty products. 

7 Coconut Beauty Products

Not to hit you over the head with it, but this trendy moisturizing ingredient is totally worth the hype.

7 Great Mascaras That Live Up to Their Hype

Lengthen, volumize, and in general lushify your lashes with one of these enhancers.

The Best Beauty Products of All Time

Behold the lotions, potions, and fragrances that, according to 300 experts, have transcended time and claimed their spots in the pantheon of beauty greats. Why? Because they are wonderful—and they work.

10 Smart Makeup Products We Love

Whether for your eyes, your cheeks, or your lips, these beauty items are pretty great.

20 Great Beauty Products for $10 or Less

These beauty helpers are as smart as they are inexpensive.

5 Ways to Wear Matte Makeup


After years of ubiquitous shimmer, it’s time to take a shine to matte makeup: subtle, beautiful, long-lasting, and oh-so-easy to apply.

3 Dramatic Eye Makeup Ideas

Whether you prefer pretty and natural or something bolder (different strokes for different folks, as they say), these simple tools and tips will transform your lashes—and your entire look—in a blink.