Back in the Golden Age of Hollywood, the secret to dramatic, full lashes à la Bette Davis was cake mascara. But, oh, the mess! New Avon Mega Effects Mascara offers the same eye-popping results in a neater package. To use, pull the pint-size wand out of the base and dab the viscous formula on lashes from roots to tips. You can take it off with regular eye-makeup remover.
To buy: $10, avon.com.