Bronzers and self-tanners can mask pasty skin, but only when skillfully applied—therein lies the rub. So try a brush: Spray di Solé Liquid Bronzer, a bronzer and tanner in one, comes with its own. Pump the liquid onto the brush, then work it into your face or body. The color builds with each application for a lasting glow.
To buy: $50, spraydisole.com.