Easy Beauty Upgrades

Here, four women learn simple strategies to transform their looks with minimal effort. The best part? You can use them to improve your style, too.

Upgrade: Even Skin-Tone

The problem: Jenny Barr, 47, an elementary-school guidance counselor in Allentown, Pennsylvania (shown), has beautiful golden skin, but thanks to sun exposure and a birthmark on her cheek, it looked blotchy. BJ Gillian, a makeup artist based in New York City, wanted to even out Jenny's complexion while letting her skin show through.
 
The solution: 

• First Gillian used an opaque, yellow-based concealer on two areas that needed camouflaging―the dark inner corners of Jenny's eyes and her birthmark. "Go for a long-wearing formulation that contains no wax or oil," he suggests. "It won't settle into fine lines and will stay put all day." Gillian used his fingertip to gently press on the concealer.
• To add color, Gillian brushed bronzer over Jenny's cheekbones and across her forehead.

Products to try:

• Revlon Colorstay Undereye Concealer, $9 at drugstores.
• Clinique True Bronze Pressed Powder Bronzer in Sunkissed, $24.50, clinique.com.