Shiny Plum Lips

Yes, the color is intense, but it stands out in a sea of holiday reds. It’s also easier to pull off than you might think, since our lips usually have some natural purple tones. The key to making this look more glamorous than goth is the high-gloss finish. But “gloss melts off pretty quickly,” says Innis, “so you want to make sure there’s more color underneath.” To create the effect: Innis began by outlining and filling in the model’s lips with a deep berry lip pencil, then topped the pencil with a similarly toned lip gloss. To keep the focus on the mouth, Innis used just a touch of pink blush on the apples of the cheeks and put fairly little on the eyes—only mascara and a bit of black liner along the upper and lower lash lines.

Products to try: Nars Train Bleu Velvet Matte Lip Pencil ($24, narscosmetics.com) and Christian Dior Ultra-Gloss Black-Tie Plum #982 ($28, dior.com).