After: Liz Carroll

“Liz’s hair wasn’t bad, but it wasn’t memorable, either,” says Cutler. “We wanted to make it more special and modern.” Stylist David Kastin brought the length up to just below the collarbone. “We then added layers to incorporate movement,” adds Cutler. He also wanted to brighten Liz’s color, but not with classic highlights. Instead, colorist Gaby Bowen applied them on the underside of Liz’s hair. “It pops from underneath—and you’re not a slave to maintenance,” says Cutler. The result? “I got such positive feedback,” says Liz. “I think I look warm and approachable; it opens up my face.”

Best for: Fine to medium hair; oval, round or diamond-shaped faces.

Styling tips: To create hold without stickiness, spritz on Redken Nature’s Rescue Radiant Sea Spray ($17, ulta.com) or Bumble and Bumble Surf Spray ($24, bumbleandbumble.com), then blow-dry with a round brush, says Heser. “You don’t want to blow it too straight. You just want to smooth out the hair cuticle to prevent frizziness.”