Expert Tips for Rich Hair Color
The challenges: Sun exposure and environmental pollutants, like smoke, “can make hair brassy or faded, which for brunets—faux or no—manifests as dull and dry,” says Francesca Fusco, an assistant clinical professor of dermatology at the Icahn School of Medicine at Mount Sinai, in New York City. What’s more, when dark hair is dry and rough, it’s more likely than other colors to lack shine. “Think of it like the sea at night: When it’s smooth, the moonlight bounces off it. When there’s any break in that surface, it’s not as reflective,” says Eva Scrivo, the lead colorist for L’Oréal Professional.
The protection plan: To boost shine, dyers and nondyers alike benefit from a boar-bristle brush, like the classic Mason Pearson pocket bristle hairbrush ($99, neimanmarcus.com), to distribute scalp oils from roots to ends. A shine spray (like Carol’s Daughter Tui Moisturizing Hair Sheen; $18, carolsdaughter.com) spritzed on dry hair adds instant depth. Both camps should also wear leave-in conditioner (or a hat) in the sun to defend against fading, drying ultraviolet rays.
To keep bottle-given brown vivid, stick with shampoos and conditioners for color-treated hair, which are gentle and less apt to strip pigment than traditional formulas are. Once a week, use a hydrating mask (such as Living Proof Restore Mask Treatment; $42, sephora.com) to prevent hair from becoming lackluster. Also, “ask for a clear glaze every other time you color, or apply one twice a month at home,” says colorist Rebecca Friedman, a co-owner of the Goodform Salon, in Hollywood. (Try John Frieda Luminous Glaze Clear Shine Gloss; $10 at drugstores.)