Fashion designer (and former Spice Girl) Victoria Beckham has gained a massive following through her eponymous fashion line and her lower-priced Victoria, Victoria Beckham label. But since prices for both lines range from about $280 (for jeans) to $5,000 (for a coat), a lot of budget-conscious shoppers might not be able to splurge on her designs. Now, those who love Beckham’s style can get the look through her new collaboration with Target, set to launch April 9, 2017. The collaboration will reflect the style of Beckham’s second line, Victoria, Victoria Beckham.
Following in the steps of other designers and brands who have collaborated with Target—including Lilly Pulitzer, Missoni, Phillip Lim, and Marimekko to name a few—Beckham has designed the collection to include clothing and accessories for women, girls, toddlers, and babies. This is the first time Beckham has designed kids’ clothing. The collection will feature 200 items in “soft pastels, bright pops of color, and pretty spring prints.” Items will range from $6-$70, with sizes that include XS-3X for women and NB-XL for girls, toddler, and baby.
“Working with Target has been a really exciting process, and this partnership allows us to share the essence of Victoria, Victoria Beckham with more people than ever before,” she said in a press release. “With both the line and my daughter turning five, I felt it was the perfect time to extend into a more accessible price point and to celebrate both milestones by opening the range up to include childrenswear for the first time.”