How to Dress for Success

If Your Look Is... Rainbow Brights

Bogner: As long as it looks polished with the right shoes and accessories, it can be great.

Griffin: When I worked on Wall Street, there was a man who was known for his bold suits and colorful ties. It spoke very clearly: “I take risks.”

Sterling: Be mindful of the psychological effects of colors. Some studies have shown that yellow represents positivity, and blue, trustworthiness. Red is good when you want to appear assertive, but don’t wear it if you’re firing someone. Green, the color of empathy, is better.

Rajkumar: For TV appearances, I tell clients to wear a red or purple top that lights up the face, not black or white, which can wash you out. This works for everyday life, too.